Description
Creative Agency and Digital Studio
So what are a creative agency and digital studio? The creative process, or rather a well-honed craft of professionals? At first glance, advertising is a product of the creative thought of its creators – visual artists, designers, copywriters, thus, the process of its creation can be entirely attributed to creativity, which is only slightly limited to data on the target audience, price segment, and market niche. But is this really so and does such an approach have the right to exist?. Many creative agencies are mistaken for following this approach. The danger of this approach when developing an advertising strategy is that in the end, the customer may get a marketing tool that does not work effectively on the targeted audience, and an artistic image that will have little to do with achieving the required sales volumes.
Creative agency – a scientific approach
The creation of effective advertising is, first of all, the creation of a marketing tool that must perform the tasks assigned to it with the expected result. The creative agency provides complex concept development services. Development of advertising communication must be carried out in accordance with all the rules and techniques of marketing, specialists of Proriat Hospitality Partners always keep this in mind. Competent creation of advertising has the form of a scientific process, somewhere a creative solution has a clear basis, and it, in turn, can be disassembled into components and put back together.
The role of the scientist in this process is the marketer. At first glance, it might seem that marketing research and creativity are inherently conflicting phenomena. This is partly true, but finding the edge and balance between these phenomena is precisely the skill of the creative agency team of professionals. Creative agency and research.
Creative agency and market research
Marketers have a variety of ways to determine what a good ad should be, by conducting various studies that can reveal with a high degree of certainty what the target audience wants. The research will help to understand consumers, their way of thinking, perceptions, barriers, stereotypes, as well as attitudes towards competitors. This information will be indispensable in the future when creating an advertising creative, but this is still a long way off.
The data obtained as part of the research forms the basis for the concepts of brand positioning – its basic ideology, which should be the basis for the development of all brand communications, including the creation of an advertising campaign.
Creative agency and brand positioning
Many creative agencies forget about this in their work, but nevertheless, the development of a creative for advertising communication is nothing more than one of the stages of materializing brand positioning. If the development of advertising is carried out without taking into account positioning, the final product may disappoint its customers, since it will have nothing to do with solving its marketing problems, advertising simply will not work, since a creative agency will work without a clear understanding of what exactly it creates.
The task of “We Create Brands” and Proriat Hospitality Partners, in this case, is to correctly and clearly formulate tasks for a creative team. If there is an understanding of the goals and objectives of the project, work on creating a creative will be carried out more efficiently. Therefore, it does not only save time and minimize costs, but also achieves the result that will properly contribute to solving the tasks set by the client.
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Proriat Hospitality Partners – effective management and guarantee to restaurants’ and hotels’ profitability. Learn more about our solutions and services: www.proriat.com
Proriat Real Estate – turnkey solutions in selecting the best HoReCa premises. Commercial real estate catalog and sale of ready-made business: www.proriat-realestate.com
Proriat Franchise Development – brand development, attracting partners, franchisees, and opening new restaurants. Franchise catalog on the website: www.proriat-franchise.com
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