Domino’s Pizza – Franchise Opportunities. Brand Review

Domino’s Pizza – how to turn from one restaurant into an international chain of pizzerias and become a driver of trends in the restaurant industry. Brand strength and marketing or teamwork and effective management?

Domino’s pizza is the world leader in pizza delivery. One of the largest pizza chains in the world, which sells over 3 million pizzas per day.

What is its success in? What are the main features?

The main feature of the establishment is a quality product cooked with love. Pizza is the main dish on the menu, so it is treated with care and special controls.

The target audience

Mostly we see connoisseurs of real American pizza. These are people who value their own time and always know that Domino’s is delicious and of high quality.

Name

The very name “Domino’s pizza” is easy to remember and associated with a good pastime.

Logo

The Domino’s pizza logo is known all over the world. Dominoes of red and blue colour attract with their laconicism and originality at the same time. It is easy to remember: people who see the emblem understand that real pizza is waiting for them here.

Branding

Domino’s handwriting can be seen everywhere from pizza boxes to wet wipes. The restaurant takes care of its guests, so many parts of a venue are nicely branded to be seen but at the same time look elegant in order to not annoy anyone. 

Marketing

Domino’s Pizza has over 1.7 million Instagram followers, where they post photos of mouth-watering pizzas and other dishes from all of their own networks. The Ukrainian page “Domino`pizza” has more than 200 thousand subscribers. Here we see colourful photos, promotions, unique offers, vacancies. The page adheres to one “tone of voice” as if communicating with a friend. The network has its own website, where visitors can see more detailed information about the history of the creation of their favourite network, menus and a lot of useful information.

How to choose a franchise?

You need to contact Proriat Hospitality Partners, a team of experts who will find the right investment and profitable project for you.

Interior and atmosphere

Dominos has one style. As a fast-food restaurant, it has everything you need: comfortable tables, sofas in red and blue colours. You can enjoy pizza with friends, alone with yourself, or order pizza straight home before watching your favourite TV show.

Exterior

This chain adheres to its own style, it is impossible not to recognize the pizzeria from afar: a red and blue logo, a large sign. A visitor passing by will remember the taste of aromatic pizza and will certainly want to return there again.

Service standards

Always polite staff in branded uniforms awaits you. Each Domino’s unit takes care of its visitors: cleanliness is regularly maintained taking into account anti-epidemic measures.

Franchise terms

• The registration fee is $ 22,000.
• Royalty 6%.
• Investments from $ 200,000 – 250,000.

Business model

The success of the pizza chain speaks for itself and does not need additional descriptions of its benefits. You will reach the break-even point within 12-18 months, which will mean the beginning of making a profit.

Why the Domino’s pizza franchise?

Buying a Domino’s pizza franchise means opening your own pizzeria in Ukraine with minimal risks of starting a business, with the support of a team and from 59 years of business processes and the possibility of making real profits.

Conclusions

Creating a new brand is always an additional risk and sufficient resources is a costly process. The ready-made model and the reflected processes uniquely make it possible to plan for tomorrow and allows you to focus on the more strategic development of your project.

Have you decided to start a restaurant business? or if you need additional help, contact us, we already know what and which franchise is right for you. Moreover, while you are reading this information, our experts are already selecting a profitable location in your city.

Choosing a commercial space

Location is one of the important elements in the opening of a new restaurant. Proriat Real Estate – an agency specializing in HoReCa properties can offer premises for your project. Find a property on our website.

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Proriat team

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