Franchise Piana Vyshnia. Franchising Pijana Wiśnia. Holding !FEST
The popularity of liqueur and bar Piana Vyshnia is growing every month. The number of new establishments is regularly increasing not only in Ukrainian cities, but also in neighboring European countries. What is the company strength? Let’s do a basic and cursory overview of the brand.
Review of the Piana Vyshnia bar franchise
A small bar with the mysterious name “Drunken Cherry” has won the hearts of many visitors. An institution that cannot be bypassed, because it conveys a piece of old Lviv.
The success and features of the bar
Cherry liqueur has been an integral part of Lviv for a long time. Its taste was unique and special, and the recipe was passed down from generation to generation.
The target audience
The amazing taste of the liqueur leaves no one indifferent. Everyone likes him: both men and women. Visitors enjoy a unique drink with friends, for heartfelt stories, or alone, admiring the colorful atmosphere.
The uniqueness of the trademark
“Piana Vyshnia franchise” with its attractive name beckons passers-by. The name itself is intriguing, heats up the visitor’s interest in the institution, and cannot but go unnoticed.
Bar logo
The bright, colorful Drunken Cherry logo is visible from afar. A glass of red cherry liqueur, with ripe cherries and an alluring red and white name, attracts with beauty and simplicity at the same time.
Branding concept
The style of “Drunken Cherry Franchise” can be traced in small details, from everyone’s favourite cherry liqueur to glasses, branded chocolates with cherries in chocolate, marmalade, shoppers and other souvenir products.
Marketing of the Piana Vyshnia Franchise
Drunken Cherry is featured on Facebook and Instagram, where it actively promotes its brand, products and mentions promotions and a bonus program. The pages are kept in the same style, which attracts with its hospitality and goodwill. It is noteworthy that the pages of the bar adhere to the same “tone of voice”, as if a good friend invites you to enjoy the best Lviv liqueur and share moments of joy together.
In addition, the feature is the maintenance of the pages on Instagram of “Piana Vyshnia” by city and even by point. This gives a certain autonomy, but also unites the points of Ukraine, Poland and Moldova.
“Piana Vyshnia” is presented on the website of the !Fest holding of emotions. This holding is a successful restaurant company, which contains interesting information about the bar, as well as the history of the creation of the most delicious cherry liqueur. Also, the holding provides marketing support: formation of a customer base; regular analysis of their preferences; national loyalty system; tips for promotion.
How to choose a franchise?
Please contact Proriat Hospitality Partners. There are more than 100 offers on the franchise market. Which format is popular now. Will the brand be able to generate profits? In which location is it better to open a bar? For all questions, our experts can give.
Interior and atmosphere
Locals and tourists are attracted by the colourful interior, which beckons with red and cherry tints of the walls and ceiling. The main feature of the establishment is the decorated liqueur bottles. The small room has a unique, friendly atmosphere. The institution does not have chairs and tables for crowded feasts, but the institution does not lose its special atmosphere from this. Visitors come not only to enjoy the amazing cherry liqueur but also to share positive emotions and good news.
Exterior
This chain adheres to its own style: a red and white sign with ripe cherries, bar tables at the entrance. The Drunken Cherry can be found on busy, central streets. A visitor passing by will remember the unforgettable taste of the liqueur, and a visitor to the city will certainly pay attention to the attractive bar.
Service standards
You will be greeted by friendly and courteous staff. Each chain of “P’yanaya Vishnya” takes care of their visitors: regular quality control of products, maintenance of cleanliness, taking into account anti-epidemic measures.
Franchise terms
The partner pays an entry fee equivalent to $15,000 – as the initial fee. The investment is $54,400 to open a new unite
The partner pays monthly royalties in the amount of 2% of the proceeds from the sale of products, for the use of the trademark, as well as for the constant support provided (if more than 100 litres per day were sold of cherry beverage).
Business model
The return on investment is from 1.6 to 3 years. Personnel training is carried out through a comprehensive program of theoretical studies and internships on the basis of TM “Piana Vishnya” institutions.
Why is the Drunken Cherry Bar franchise?
The partner receives a successful business system, which makes it possible to recoup the investment and provide further income in the course of the franchise business. Regular support and mentoring are provided not only during the opening period but also after the launch of the bar.
Rent or purchase of premises for a restaurant?
Renting or buying commercial premises is a frequent question for restaurateurs. Contact us at Proriat Real Estate, a real estate agency, we can better understand the investment potential.
Conclusion
If you are thinking about buying a franchise but don’t know which one to choose? You should definitely pay attention to this offer. You can also come to taste the cherry liqueur and see the number of guests who usually queue for the next serving. Active and stable sales of the same type of product are a guarantee of profitability and minimization of costs for spoiling a diverse menu or retaining numerous personnel. Read more about franchising or contact the representatives on the website Holding of emotion «!FEST»
All information is taken from open sources and may differ from the official one. If you think that some description is not true, or you want to add your comment, please contact us in a way convenient for you.
Note
Proriat is engaged not only in the development of franchising but also provides comprehensive support in the opening of new enterprises. We fulfill an important role by becoming reliable partners for the franchise owner and the new franchisee. Our guarantees are the successful opening and management of a new establishment that loves its guests and brings a positive profit to the owners.
Proriat Franchise Development Team
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