Sushi WOK Franchise. Business Overview. Restaurant “Turnkey” Solutions
Sushi Wok franchise, or the opening of alternative Japanese concept establishments, remains one of the popular gastronomic investments.
Sushi Wok is a successful international take-away chain of Japanese and Pan-Asian cuisine stores. The network has more than 700 stores, which are visited daily by 30 thousand visitors. The institution attracts with its wide selection of Asian cuisine and convenient format.
The success and features of the institution
The take-away format is a global trend that is in demand all over the world. Ready-to-go meals attract customers with their practicality, quality, and time savings.
The target audience
The versatility and practicality of the format do not leave anyone indifferent. With an active, fast pace of life, the question of a balanced meal has become even more urgent. “Sushi Wok” serves not only as a full-fledged business lunch but also as an unforgettable addition to the evening, watching your favorite TV series or a party. The current rhythm of life sets its own rules, and visitors value their time and energy.
Brand Naming
The very name “Sushi Wok” is laconic and easy to remember. The client will easily remember the name and give preference to this establishment. The name fully reveals the essence and concept of the store, because wok is Chinese noodles cooked in a special way and won the hearts of people all over the world. The client, reading the signboard of the establishment, understands that unique dishes of Pan-Asian cuisine await him.
Store logo
The red and yellow logo colors add a sense of comfort and well-being. The visitor builds trust in the institution. The inscription itself: “Sushi Wok. Food for the City focuses the client’s attention on practicality and convenience.
Branding
The style of the chain can be traced in a variety of details: in red and yellow packaging, branded cups, packaging for Wok noodles. All details focus the customer’s attention on delicious, rich Pan-Asian dishes that can be enjoyed at any time.
Franchise business development and its marketing
The international network “Sushi Wok” is represented and actively developed on Facebook and Instagram. The institution’s Facebook page has more than 18 thousand subscribers, and Instagram has more than 50 thousand. It is noteworthy that both pages are maintained in a single, striking visual design. Appetizing photos of sets, rolls, various dishes attract guests. The “tone of voice” itself is conducted in a friendly and attractive manner as if giving advice on choosing the best rolls in the city. On both pages, potential buyers can find all the information they are interested in: unique promotional offers, new menu items, and customer reviews. For the greater convenience of visitors, “Sushi Wok” has its own application, on which you can also place an order.
Interior and atmosphere
The institution attracts with its convenient format, where customers can take away and enjoy Japanese cuisine in the institution itself. The uniqueness of the establishment is its versatility because the visitor can come for a healthy snack, business lunch, or take along delicious dishes in addition to a wonderful evening.
Exterior
Sushi Wok stores fit perfectly into the busy streets and districts of the city. The red and yellow signboard harmoniously fits into the overall look of the city. The client is attracted by the practicality of the establishment, the brevity of the name, and the bright, positive colors of the sign.
Service standards
Another feature of the Sushi Wok chain of stores is quality service and proficient staff. The network is very responsible and takes care of its customers, therefore they are especially attentive to the selection of personnel.
Franchise terms
The partner pays an entry fee of $4,500. Investments from $16,000. The partner pays a monthly royalty of 3.5%.
Find a premise under the sushi bar
Proriat Real Estate – provides services for the selection of a favorable location for HoReCa establishments. The database is regularly replenished with new objects. Visit our commercial real estate site.
Business model
Sushi Wok provides the partner with a unique business model: quality training, support, premises audit, software, and methods of effective promotion. Payback period from 6 months.
Why Sushi Wok Franchise?
The partner receives a successful business system, which makes it possible to recoup the investment and provide further income in the course of the franchise business. Sushi Wok has a number of advantages in comparison with other establishments: a unique menu, the best takeaway establishment in Ukraine, price-quality ratio.
Who is this franchise for?
The Sushi Wok franchise attracts entrepreneurs who support Japanese and Pan-Asian takeaway cuisines. You do not need to create a “business from scratch”, because the partner receives a complex franchise project. You can get more information at the website of the company.
Conclusions
If you are thinking about buying a franchise, then you should definitely pay attention to this offer. You can also go to Sushi Wok and see the number of guests, queue up for delicious rolls.
Buy a franchise sushi wok or get restaurant turnkey solutions?
Often, you can hear the question, which is better, to open an institution under the franchise of a well-known brand, or to create your own brand and go through all the stages on your own? It is hard enough to answer this question unequivocally. Each decision requires a long analysis and evaluation of the franchise’s prospects and business ideas.
Our Proriat Hospitality Partners experts have collected all the necessary tools for effective decision-making. We can not only ensure the opening of a franchise restaurant but also develop new offers and products if you are determined to seriously develop your brand.
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